The Thai Food and Drug Administration (Thai FDA) has joined forces with partner networks nationwide to strengthen the regulation of dietary supplements across the country, intensifying measures against false and exaggerated advertising following the widespread proliferation of such content on social media. The agency also opened a forum to hear from business operators and promote higher standards to protect consumer safety better.

Today (6 March 2026), at the OSSC Building, 10th Floor, Food and Drug Administration, Mr. Lertchai Lertvut, Deputy Secretary-General of the Food and Drug Administration, stated that the popularity of dietary supplements in Thailand has risen rapidly, resulting in a growing number of new business operators entering the market. At the same time, a major concern is the prevalence of exaggerated advertising on social media platforms, particularly claims relating to disease treatment, weight loss, and sexual enhancement. Authorities have also found cases involving the illegal addition of medicines and psychotropic substances to produce rapid effects, which may pose serious health risks.

In response, the Thai FDA has strengthened collaboration with the Department of Medical Sciences and public health networks nationwide to intensify surveillance and law enforcement. The agency has also received cooperation from the Advertising Association of Thailand, the Digital Advertising Association (Thailand), the Media Agency Association of Thailand, the National Association of Broadcasting and Telecommunications, the Thai Direct Selling Association, the Health Supplement Association, and the Dietary Supplement Product Industry Club under the Federation of Thai Industries. These partnerships will help build a strong regulatory network, enhance operators’ understanding of legal requirements, proper labeling, and compliant advertising practices. At the same time, the Thai FDA is listening to recommendations and practical concerns raised by the private sector in order to modernize its regulatory approaches and align them more closely with actual market conditions.

The Thai FDA also urged consumers to follow the "3 Checks" principle before purchasing dietary supplements: check the Thai FDA number, check the product source, and check the advertising claims. Consumers should not be misled by promises of rapid results or disease treatment, as dietary supplements are not medicines.

In closing, the Deputy Secretary-General reaffirmed that the Thai FDA stands ready to support law-abiding business operators and will take strict legal action against violators, with the aim of fostering a high-quality, safe, and sustainable Thai dietary supplement market.

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Publication date 6 March 2026