Giant Water Bug Chilli Paste

Mae Ying Benja Brand

Choktaweesuprungruangtaweekij Co., Ltd.

The journey to Mae Ying Benja Giant Water Bug Chilli Paste started with traditional recipes like grilled fish chili paste (Nam Prik Pla Siap) and grilled shrimp chili paste (Nam Prik Kung Siap). Always seeking to innovate, the company developed new formulas, introducing both dried tamarind shrimp chili paste (Nam Prik Ma Kham Kung Haeng) and their signature Giant Water Bug Chilli Paste (Nam Prik Maengda).

The Giant Water Bug Chilli Paste quickly became a standout, receiving excellent feedback and achieving significantly higher sales than other products. This resounding success prompted the company to substantially increase its production volume and invest in more attractive packaging, further boosting consumer appeal.